How can we visualize impact when it comes to sustainable, circular production processes? Can visual representations help identify opportunities for improvements in the areas of resource utilization, energy efficiency, waste reduction, and value creation?

Credits:

Eve Nnaji of ADD.apt is the creative mind behind the designer mapping visuals.

INSIGHTS THROUGH CREATIVE MAPPING

The designer mapping exercise by Round About Community for NKWO captures the realities of displacement, resilience, and the transformative potential of fashion and craftsmanship.The map highlights the geographic proximity of the IDP camps, the secondhand markets, and the NKWO studio in Abuja while depicting the brand’s unwavering commitment to creatively utilizing waste, preserving traditional craft, sourcing locally, and empowering vulnerable women through the Transform project— despite significant challenges.

VIEW THE MAP

The map highlights the geographic proximity of the IDP camps, the secondhand markets, and the NKWO studio in Abuja.

It depicts the brand’s unwavering commitment to creatively utilizing waste, preserving traditional craft, sourcing locally, and empowering vulnerable women through the Transform project — despite significant challenges.

It shows the profound impact of civil unrest in certain regions of Nigeria on the craft and textile sector, consequently impeding local sourcing endeavors by brands like NKWO.

It also sheds light on challenges that are disproportionately faced by IDPs as compared to their host communities. Through initiatives like The Transform project, NKWO impacts not only individual lives (enabling vulnerable women to engage in meaningful work, provide for their families, and enjoy a sense of purpose) but also craft traditions, preserving skills and techniques that would otherwise disappear.